Samsung TVs Stop Data Collection on Texas Users Without Consent

Samsung agreed to halt Automated Content Recognition (ACR) data collection from Texas smart TVs without express user consent. This settlement resolves a lawsuit filed by Texas Attorney General Ken Paxton. The company must update privacy notices and consent screens for clear user control.

The case started in December 2025 when Paxton sued Samsung, LG, Sony, Hisense, and TCL. He claimed these firms tracked viewing habits via ACR screenshots for ads without proper permission. A court issued a temporary restraining order against Samsung in January 2026 under the Texas Deceptive Trade Practices Act. It cited dark patterns needing over 200 clicks to opt out.

Samsung settled on March 1, 2026. The deal requires prominent disclosures on data use. TVs will not process ACR data unless users actively agree.

Samsung stated it always followed Texas rules but enhanced notices anyway. A spokesperson said, “Samsung TVs do not spy on consumers. Users control privacy settings anytime.” Other manufacturers have not settled yet. This pushes the industry toward better consent practices.

Settlement Details

ACR Technology Explained

ACR fingerprints video frames on screen. It matches content for viewing insights. Samsung uses this for personalized ads and stats. Without consent, it now pauses in Texas.

• Paxton lawsuit: Filed Dec 2025 against five makers.
• TRO vacated: Next day after January filing.
• Court finding: Good cause for Samsung violations.
• Broader impact: Signals to other TV brands.

Consumers gain stronger privacy rights. Check TV settings for ACR options. Texas leads on smart device data rules.

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