20+ Intriguing McAfee VPN Statistics to Know in 2024

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McAfee VPN Statistics

If you’re curious about the latest McAfee VPN statistics on usage, market share and other fun data, you’ve come to the right place.

Best known for its antivirus software, McAfee is a leading cybersecurity company that offers a Virtual Private Network (VPN) – McAfee Safe Connect – for the online privacy and security of its users. 

In this article, we’ll dive into the numbers and explore how McAfee VPN is being used across the globe. 

So, join us to uncover some of the most fascinating McAfee VPN statistics!

Important McAfee VPN statistics

  • The provider has 2000+ Servers in 50 locations
  • McAfee’s annual revenue is estimated to be  $1.8 billion per year
  • The US sent the most traffic to McAfee.com, accounting for 51.65% of the total
  • It has a userbase of over 108 million customers worldwide
  • About 60.94% of McAfee website traffic comes from direct traffic
  • 62.63% of the McAfee users are 25-24 year old

General McAfee VPN and facts

Do you know that McAfee has a whooping number of over 108 million users worldwide

What about the current owner of the company?

Don’t worry, in this section, we’ll explore the general McAfee VPN statistics you need to know!

Your questions will be answered.

Keep reading!

1. Current owner: Advent International Corporation  

(Source: The Verge, Techcrunch)

McAfee VPN was developed by McAfee Corp, a computer security software company that operates globally and has its headquarters in San Jose, California. 

It was established in 1987 by John McAfee, who resigned from the company in 1994, McAfee was later acquired by Intel in 2010 and became part of the Intel Security division

In 2017, Intel entered into a strategic agreement with TPG Capital, resulting in the transformation of Intel Security into a joint venture jointly owned by both companies. 

Additionally, the company went public on the NASDAQ in 2020.  

Also, in March 2021, Symphony Technology Group (STG), a private equity firm headquartered in New York City, acquired the company for $4 billion.

Lastly, in November of the same year, McAfee announced its acquisition by six investor groups led by Advent International Corporation (AIC) for $14 billion.

As of the time of this writing, the AIC still has ownership of the company.

2. Server network: 2,000+ servers and 50 VPN locations

(Source: McAfee)

On its website, McAfee VPN states that it has worldwide coverage of 50 server locations, but it doesn’t give the exact number of servers available.

However, our team of experts found it has 2000 + servers when we did a McAfee VPN review

With that, its users have plenty of options and can connect to the internet from different virtual locations. 

Ultimately, you can trust the provider for a fast and reliable connection

3. Ratings: 4.0 and 4.6 out of 5.0

(Source: Google Play, Hackernoon, Apple Store)

With over 13 thousand user reviews on Google Play, McAfee VPN  garnered 4.0 out of the 5.0 scale.

Since an average Android app has a 4.05-star rating on Play Store, we can say that’s a relatively satisfactory performance.

Also, a survey of the top 50 VPNs showed that 48 out of 50 had an average user score of 4.0.

Again, compared to other competitor VPNs, it does averagely okay.

On the other hand, McAfee VPN has a relatively better performance on the Apple Store than the Google play store.

It has over 5.8 thousand reviews, which results in a 4.6 user rating out of 5.0. 

4. McAfee has over 1+ million downloads on the Google Play store

( Source: Google Play, McAfee)

On the Google Play Store, more than 1 million users have downloaded and installed McAfee’s VPN mobile application on their Android devices.

Also, the app is available on Windows and iOS devices as well. 

However, the bad side is a dedicated app is unavailable for Mac devices.

5. Userbase: over 108 million customers worldwide

(Source: McAfee)

mcafee user base according to the official website
McAfee customers count

The user base of McAfee is extensive, with over 108 million customers and more than 100 million points of protection spread across the globe. 

This signifies a substantial reach and presence in the cybersecurity market. 

With that, McAfee has established itself as a trusted and widely adopted solution for protecting individuals and businesses against digital threats.

6. Users can get a McAfee subscription for just $3.33 per month

(Source: McAfee)

McAfee offers three different plan categories to cater to users’ various needs and preferences: Privacy, Privacy + Security, and Privacy + Security + Identity

As expected, each plan has different features and pricing options. 

Here’s the breakdown:

  • VPN (Virtual Private Network)
  • Includes 5 licenses for unlimited usage
  • Price: $3.33 per month or $39.99 per year for the first year. After the first year, it will be automatically renewed at the current renewal price of $47.99 per year.
  • Includes all the features of the Privacy plan
  • Essential Antivirus protection for up to 5 devices
  • Price: $3.33 per month or $39.99 per year for the first year. The renewal price is currently $119.99 per year. Additional security features are also included.
  • Includes all the features of the Privacy + Security plan
  • Advanced VPN with 5 licenses for unlimited usage
  • Antivirus protection for unlimited devices
  • $1 million coverage for identity theft
  • Personal Data Cleanup service for full-service removal
  • Online Account Cleanup service for scans
  • Price: $6.66 per month or $79.99 per year. After the first year, it will be automatically renewed at the current renewal price of $199.99 per year.

Please note that all prices mentioned here are subject to change and represent the current pricing as of the time we compiled this information.

7. Workforce: As of 2023 McAfee has 5,786 employees

(Source: LinkedIn)

According to its LinkedIn page, McAfee currently has a total of 5,786 employees.

However, the overall company size is estimated to be within 5,001-10,000 employees. 

These individuals work across various roles and departments within the company, contributing to the development, delivery, and support of McAfee’s cybersecurity products and services. 

Also, the dedicated workforce plays a crucial role in the company’s operations, ensuring the provision of effective cybersecurity solutions and maintaining customer satisfaction.

McAfee user traffic and demographic statistics

Here, we delve into the user traffic and demographic statistics of McAfee. 

This is to shed light on the characteristics of its audience and the impact it has on its business operations.

For example, do you know the majority of McAfee’s audience comes from the US? 

That’s just one of the several ones we’ll show you. Let’s dive in!

8. Between June and May 2023, the United States sent the most traffic to McAfee.com accounting for 51.65% of the total traffic.

(Source: Semrush)

Between June and May 2023, the largest portion of McAfee.com’s core audience is in the United States, comprising 51.65% of the total. 

This corresponds to approximately 13.9 million devices. Among these devices, desktop usage accounts for 32.21%, while mobile usage makes up the remaining 67.79%.

Following the United States, McAfee.com’s second-largest audience is in India, representing 8.4% of the total

This amounts to approximately 2.3 million devices

Interestingly, the distribution of device usage in India is almost evenly split between desktop and mobile, with desktop usage at 50.48% and mobile usage at 49.52%.

Brazil stands as the third significant audience for McAfee.com, accounting for 4.54% of the total audience. This translates to around 1.2 million devices

The majority of users in Brazil access McAfee.com through mobile devices, with mobile usage accounting for 58.2% and desktop usage at 41.8%.

9. 26.14% of the McAfee users are 25 to 34 year old

(Source: Similarweb)

mcafee visitor's age statistics on similarweb
Age distribution statistics of McAfee site visitors, courtesy of Similarweb

The dominant age group of visitors to mcafee.com consists of individuals aged 25-34, comprising 26.14% of the visitors accessing the website through desktop devices. 

Following them are 18-24-year-olds, accounting for 21.55% of the visitors

The subsequent significant age group comprises 34-44-year-olds, making up 17.98% of the total visitors.

Generally, as the age groups advance, there is a gradual decline in the percentage of visitors.

10. About 60.94% of McAfee website traffic comes from direct traffic

(Source: Similarweb)

mcafee traffic analysis on similar web
Marketing channels distribution of incoming traffic on the McAfee website, courtesy of Similarweb

Direct traffic is the primary source of visitors to mcafee.com, contributing to 60.94% of the website’s desktop visits last month. 

Also, the second highest traffic source is Display, accounting for 17.66% of the total visits. 

Furthermore, organic search comes in third place, driving 12.79% of the traffic. 

On the other hand, Social is the least utilized channel, representing only 0.85% of the overall traffic.

11. 11.31% of the referrals traffic comes from computer security

(Source: Similarweb)

referrals traffic on the mcafee website
Referrals traffic on the McAfee website, courtesy of Similarweb

The largest portion of the traffic to the website comes from computer security, accounting for 11.31% of the referrals. 

Also, search engines contribute 8.68% of the traffic, while news and media publishers drive 6.96% of the visitors. 

Advertising networks account for 5.75% of the referrals, and computers, electronics, and technology bring in 3.64% of the traffic

Whereas, the remaining 63.67% of traffic comes from other various sources.

12. On McAfee.com, the average visit duration is 2 minutes and 2 seconds

(Source: Similarweb)

average visit duration on the McAfee.com
Average visit duration statistics on the McAfee website, courtesy of Similarweb

Also, the bounce rate is 47.37%

Bounce rate refers to the percentage of visitors who leave the website after viewing only one page, without interacting with any other pages or taking any further actions.

In this case, 47.37% of the visitors to McAfee.com leave the website without exploring additional pages.

13. Visitors view 3.41 pages per visit on mcafee.com

(Source: Similarweb)

This is McAfee’s average number of page visits during a single session. 

Interestingly, most pages just get one-page visits.

So, this suggests McAfee has a decent engagement with its Cybersecurity services.

 14. 62.63% of visitors to Mcafee.com are males

(Source: Similarweb)

Gender distribution statistics of the McAfee website, courtesy of Similarweb
Gender distribution statistics of the McAfee website, courtesy of Similarweb

The majority of visitors to the McAfee website are male, comprising approximately 62.63% of the total audience. 

Females, on the other hand, make up around 37.37% of the visitors. 

This implies that out of every 100 individuals who visit the McAfee website, approximately 63 are men, while approximately 37 are women. 

In other words, there is a higher level of interest among men in McAfee VPN compared to women.

15. In terms of social media platforms, YouTube is the main source of traffic for McAfee

(Source: Similarweb)

youtube is the main source of traffic for McAfee
YouTube drives the most traffic of all social platforms to the McAfee website, courtesy of Similarweb

Most social media traffic to McAfee.com comes from YouTube, accounting for 35.52% of the total traffic. 

After that, LinkedIn contributed 19.47% and Facebook contributed 18.82% (on desktop devices). 

Also, WhatsApp holds a share of 11.88% in driving traffic to the website, while the bird app, Twitter has a small proportion of 5.36%.

While these are the major social media platforms with significant amounts of traffic to McAfee, there are others who in total contribute 10.96% to the website.

16. McAfee.com attracts approximately 1 billion visits per year

Source: (Worthofweb)

McAfee website yearly visits estimate, courtesy of Worthofweb

McAfee.com is a highly popular website that draws an immense amount of traffic. With approximately 1,090,800,000 visits per year

This translates to an estimated average of 3,030,000 visits per day. 

When looking at a monthly perspective, McAfee.com attracts an estimated average of 90,900,000 visits

Overall, this highlights the sustained interest and reliance on the platform over time.

17. McAfee.com generates more than 5 billion page views per year.

Source: (Worthofweb)

Notably, in addition to visits, the website also generates a substantial number of 5,453,839,800 page views, signifying user engagement and interaction with the site’s content.

With an estimated average of 15,149,555 page views per day, users navigate through various pages, explore different sections, and access valuable resources. 

On a monthly basis, this amounts to an estimated average of 454,486,650 pageviews.

Revenue and company statistics

Examining revenue and  McAfee company statistics provides insights into its growth, market position, and financial stability.

However, obtaining exact revenue figures can be difficult due to the confidential nature of financial information by private companies. 

While specific numbers may not be available, the company’s financial performance aligns with its large user base and market position. 

Here are some statistics related to McAfee’s revenue and the company’s overall financial outlook.

18. McAfee annual revenue is estimated to be $1.8 billion per year

(Source: Growjo)

McAfee’s estimated annual revenue currently stands at $1.8 billion per year

This figure represents the total amount of money the company is projected to generate within a year. 

Additionally, when considering the revenue generated per employee, McAfee’s estimated revenue per employee is approximately $169,319.

19. McAfee is worth $4.7 billion

(Source: Growjo)

As of January 2022, McAfee’s current valuation stands at $4.7 billion

This valuation represents the estimated total worth or market value of the company. 

It takes into account various factors such as financial performance, assets, liabilities, and potential growth prospects.

20. McAfee’s Core Direct to Consumer (“DTC”) subscribers increased by 17% to 19.4 Million in Q2 of 2021.

(Source: McAfee)

During the second quarter report of 2021, McAfee experienced substantial growth in its subscriber base, adding 556,000 net new subscribers

This resulted in a total of 19.4 million Core DTC (Direct-to-Consumer) subscribers at the end of the quarter. 

To put this into perspective, in the corresponding period of the previous year, McAfee had 16.6 million Core DTC subscribers

Therefore, there was a notable increase of 2.8 million subscribers year over year.

That’s a piece of good news for that quarter. It means the company is expanding its user base and the popularity of its offerings in the market.

21. In Q2 of 2021, the net revenue of McAfee was $467 million, reflecting a 22% increase from the previous year.

(Source: McAfee)

In the second quarter of 2021, McAfee experienced significant growth in its financial performance. 

The company achieved a net revenue of $467 million, reflecting a remarkable year-over-year growth of 22%. 

Additionally, McAfee reported a net income of $108 million, with a net income margin of 23%

This demonstrates a substantial improvement compared to the previous year, where the net income was $22 million with a net income margin of 6%.

22. Mcafee.com’s backlinks dropped by -3.2%  and referring domains by -0.5% in June 2023 relative to the previous month

(Source: Semrush)

In June 2023, the number of backlinks to mcafee.com experienced a drop of -3.2% compared to the previous month, resulting in a total of 16.5 million backlinks

Comparing this to January, when there were 21 million backlinks, there was a 21.43% decrease from January to June.

Similarly, in June, the amount of referring domains to mcafee.com decreased by -0.5% compared to May and reached 91.2k

Comparing this to January, when there were 96.5k referring domains, there was a 5.50% decrease from January to June.

23. McAfee’s organic search traffic dropped by -1.1%  and paid search traffic by -6.5% between January to June 2023

(Source: Semrush)

Mcafee.com has also experienced a slight decrease in traffic between the months of January to June 2023. 

The organic search traffic dropped by -1.1% compared to January

Additionally, the paid search traffic has also seen a decrease of -6.5% compared to the same month

This means that the number of visitors coming to the website through paid advertisements or sponsored search results slightly decreased.

These declines in both organic and paid search traffic can affect the overall visibility and engagement of Mcafee.com.

24. McAfee.com ranks 2,214th in position globally

(Source: Similarweb)

mcafee global rank statistics
McAfee website Global Rank in June 2023, courtesy of Similarweb

McAfee ranks 2,214  in position globally. In terms of its popularity within the United States, McAfee holds the country rank of 1,483rd

Furthermore, within the category of Computers Electronics and Technology, specifically in the domain of Computer Security, McAfee is ranked 4th.

Overall, these rankings suggest that McAfee is relatively well-known and widely used globally, holding a significant position within the United States.

This is particularly in the field of computer security within the Computers Electronics and Technology category.

25. Between April to June 2023, mcafee.com’s global ranking decreased from 2,166 to 2,214.

(Source: Similarweb) 

Between April and June 2023, there was a slight decrease in mcafee.com’s global ranking. 

Previously, it held a position of 2,166, however, it has dropped to 2,214

This indicates a slight shift in its relative popularity or presence compared to other websites or entities on a global scale. 

While the decrease in rank may suggest some changes in user engagement or competition within the online space, McAfee still maintains a notable presence and recognition globally.


Our compilation of McAfee VPN statistics sheds light on the popularity and impact of McAfee’s VPN services. It also highlights the company’s performance in the cybersecurity landscape.

From its user base to demography and rankings, these statistics demonstrate the growing demand for secure and private internet connections. 

Additionally, insights into McAfee’s revenue, company valuation, and market position further emphasize the company’s success in the VPN market.

Overall, with its strong market presence, McAfee remains a leading provider of VPN solutions, catering to the needs of individuals and organizations.


  1. The Verge
  2. McAfee
  3. McAfee
  4. Techcrunch
  5. Google Play
  6. McAfee 
  7. Linkedin
  8. Hackernoon
  9.  Similarweb
  10. McAfee
  11. Worthofweb
  12. Growjo
  13.  Semrush

More about the topics: McAfee, Statistics

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