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Twitter has officially rebranded its logo to simply ‘X’. Elon Musk, the company’s owner, tweeted the news on Sunday.
Following Musk’s announcement, x.com redirects to twitter.com. Users started noticing the change on the platform’s website on Monday. But it’s yet to reflect on mobile apps at the time of writing.
Twitter’s headquarters now feature the rebranding as well. Noticeably, its CEO and some employees are also rocking the new image.
Why is Twitter rebranding?
Twitter’s change of its logo to ‘X’ doesn’t come as a surprise. Since Musk’s takeover, there have been many changes.
The company started by switching its corporate name to X Corp. Musk claimed it was “an accelerant for creating X, the Everything app.”
What followed were major layoffs and relaxing policies against hate speech. This led to backlash from users, advertisers, and third-party partners.
Twitter seeks to change that image with the rebranding. According to CEO Linda Yaccarino, the move aims to give the platform a new impression.
She adds it pushes Twitter “to dream bigger, innovate faster, and fulfill great potential.” And that there will be “no limit to this transformation.”
What does Twitter’s rebranding mean for you?
Twitter, or rather X, will no longer be your ordinary social media network. The platform is transforming into “the future state of unlimited interactivity”, says the CEO.
The focus is shifting from short 140-character tweets to longer Facebook-like posts. It will also emphasize audio, video, and messaging.
But there’s more:
X will allow users to monetize their content through ads, sponsorships, and subscriptions. Moreover, it’s planning to introduce payments/banking services and an online marketplace.
Overall, it will be fascinating to see how X evolves into the future.