15 Patreon Statistics You Should Know in 2024
Discover the numbers behind Patreon's user base, growth, and revenue
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In today’s post, I’ll share with you some interesting Patreon statistics to provide insights for creators, understand patron behavior, and see the latest industry trends.
You probably heard that Patreon allows creators to monetize their content. Creators are called, well… creators and their fans are called patrons.
The monetization model is quite simple: content makers produce content in various forms, people who like that content support them financially, and Patreon takes a cut from their earnings.
Let’s look at the numbers and see how successful this model can be.
Essential Patreon Statistics
Before you are the crucial numbers about the membership platform:
- Patreon has over 8 million monthly users as of January 2024.
- There are at least 305,000 creators on Patreon with at least one supporter.
- They make around $24.5 million per month.
- The most popular creators on the platform are Matt and Shane and their secret podcast.
- 6 out of 10 top Patreon creators make content in the podcast category.
Now, we’ll explore these stats in more detail.
General Patreon Stats and Facts
In this section, we’ll discuss Patreon’s beginnings, revenue estimates, and the numbers and demographics of its visitors.
First, let’s revisit 2013 briefly.
1. Patreon was launched in 2013.
(Source: Patreon, TechCrunch)
Eleven years ago, a musician, Jack Conte came up with the idea of cutting out the middleman between creators and their audiences. He had a YouTube channel where he shared his music with his fans but only earned a small amount of money. So, the middleman, YouTube, had to go out of the equation.
Jack partnered with a developer, Sam Yam, and Patreon saw the light of the day shortly after.
2. Patreon revenue is estimated to be between $50 and $75 million.
(Source: Similarweb)
Patreon earnings stats indicate the company makes between $50 and $75 million annually.
However, these are only estimates because the membership platform’s revenue isn’t publicly shared.
3. As of January 2024, the membership platform has more than 8 million monthly users.
(Source: Patreon, Worldometer)
Eight million is a lot. It’s almost the same as the population of the entire Switzerland.
What’s also interesting is the ratio between Patreon supporters and creators. If supporters were equally distributed among creators, every creator would have a fan base of 26 people.
4. In the last quarter of 2023, Patreon had 98.8 million monthly visits on average.
(Source: Similarweb)
According to the latest data from Similarweb, Patreon had 103.9 million visits in December 2023. During the same year, it had 99.5 million and 93.1 million visits in October and November, respectively.
The platform’s main competitors, BuyMeACoffee and Gumroad, registered significantly lower traffic. In the same period, BuyMeACoffee had an average of 4.7 million visits, while Gumroad was slightly better with 23.3 million visits.
5. 2024 data shows Patreon ranks in the top 500 websites in the world.
(Source: Similarweb)
The latest Patreon statistics for 2024 show the platform is placed at position 477 worldwide, whereas, in the United States, it holds position 301.
6. The membership platform has the highest popularity in the United States.
(Source: Similarweb)
Based on the most recent Patreon stats the largest portion of Patreon’s traffic comes from the US at 28.24%.
Based on the traffic share, the other four countries where Patreon is popular include:
- United Kingdom (6.78%)
- Germany (4.81%)
- Canada (3.9%) and
- Japan (3.01%).
7. Patreon visitors are predominantly males aged 18-24.
(Source: Similarweb)
As far as gender distribution goes, males comprise 70.19% of all website visits. The remaining 29.81% are female.
Age-wise, the largest group of visitors is from the 18-24 age group (43.34%). An equally impressive percentage of visitors comes from the 25-34 group (29.75%).
The share of other age groups among Patreon visitors is as follows:
- 35-44: 12.95%
- 45-54: 6.8%
- 55- 64: 4.15%
- 65+: 3.01%
Patreon Creator Statistics
Next, we’ll look at the statistics that’ll give you a better picture of the most popular creators, their earnings, and the most profitable categories on the platform.
So, let’s start!
8. There are at least 305,000 creators on Patreon.
(Source: Graphtreon)
The number of Patreon creators is undoubtedly higher because it excludes creators who don’t have any supporters. It’s an estimate including creators with at least one supporter.
Looking at the last five years, the platform has about 2.5 more creators now than it had in 2019.
In only the first three weeks of January 2024, the platform welcomed around 5,000 new creators.
9. In 11 years, Patreon creators earned more than $3.5 billion.
(Source: Patreon)
Between the platform’s launch in 2013 and 2024, it paid over $3.5 billion to its creators.
10. Creators earn around $24.5 million every month.
(Source: Graphtreon)
This number includes creators across all categories with at least one supporter. However, this is only an estimate and excludes hidden earnings, meaning they probably earn more money.
11. Video is the most popular category on Patreon.
(Source: Graphtreon)
As of January 2024, there are over 71,000 creators in the video category. Of the $24.5 million they earn monthly, about $5.7 million comes from this category.
12. Six out of ten top Patreon earners come from the podcast category.
(Source: Graphtreon)
Graphtreon’s list of the highest-earning creators on Patreon includes The Yard, Chapo Trap House, and Fear&.
One thing they all have in common, apart from a large fan base, is that they all have a podcast.
13. As of January 2024, the most popular creators on Patreon are Matt and Shane.
(Graphtreon)
Two comedians, Matt McCusker and Shane Gillis, started a podcast on Patreon in 2017. It reached first place in January last year. And it’s still holding the same position, counting 79,243 paying supporters.
14. 69% of Patreon memberships include exclusive content.
(Source: Patreon)
Patreon surveyed creators to discover the most common membership perks.
Giving fans the opportunity to support their favorite creators was selected by 70% of creators, while delivering exclusive content was the second most common part of memberships.
A somewhat lower percentage of creators (59%) said that memberships include early access to content.
Other parts of Patreon memberships included access to the complete post archive (39%), patron shoutouts (37%), fan requests and voting rights (35%), interactions with creators and other patrons (30%), and access to a Discord or Facebook group (29%).
15. 90% of creators want to grow their audience on Patreon.
(Source: Patreon)
When asked about their goals for the future, 9 in 10 creators said they want to grow their fan base. 25% said they’d like to collaborate more with other creators, and 18% said they wanted to try out new mediums.
Read more:
- 20+ TV Viewership Statistics You Need to Know
- 25 Eye-Opening Digital Footprint Statistics
- 30+ Notable Apple TV Plus Statistics Worldwide
Wrap Up
Overall, Patreon provides significant benefits for creators. It not only prioritizes improved monetization opportunities but also actively combats copyright infringement to ensure rightful owners receive recognition.
As shown by these Patreon statistics, the membership platform is quite popular among creators. It marked a significant growth in the past decade, attracting some of the top talent from the podcast and video fields.
Despite being popular all around the world, did you know that Patreon is banned in Iran, Syria, Cuba, and a few other countries? If you want to bypass restrictions and get access to Patreon from these countries, you’ll have to use a VPN.
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